OBJECTIVES

Course Objectives & Outcomes

EFFECTIVE AND ENGAGING CONTENT

Our learn-by-doing approach is the most effective way to learn web development and digital marketing skills.

BENEFICIAL AND SUPPORTIVE PROJECT REVIEW

Advance quickly and successfully through the curriculum with the support of expert reviewers whose detailed feedback will ensure you master all the right skills.

ENGAGING COMMUNITY

Join a dynamic community of learners who are committed to an intensive and productive learning experience..

BUILD A PORTFOLIO OF RESUME WORTHY PROJECTS

Build real projects that demonstrate your skills mastery. These projects will populate a portfolio that can be shared with prospective employers. 

HIRING ADVANTAGE

Distinguish yourself from thousands of candidates with your digital marketing capabilities.

SUCCEED WITH RECRUITERS

Work with experienced careers professionals for tailored advice on how to improve your search and impress recruiters. 

CURRICULUM

We go above and beyond !

Digital Marketing Fundamentals

  • What is digital marketing
  • How to identify target market
  • How to do market research, survey by google form
  • How to identify buying behavior
  • How business are using digital marketing
  • Job and work opportunities in digital marketing.

Identifying objectives

Learn to identify marketing objectives for a business. Planing a scoping the project

audience   

Learn to identify or analyze the audience for your service, product.

Search Engine Optimization (SEO)

  • An Overview of SEO
  • Types of SEO
  • SEO Metrics to Measure SEO Performance
  • How to Verify Your Website in The Google Properties
  • How to Improve Website Performance & Speed
  • How to Do Keyword Research: Steps & Strategy, How to Assess Keyword Competition & Choose Target Keywords
  • How to Write Title Tags Search Engines Love
  • How to Skyrocket Clickthrough Rate with Meta Descriptions
  • How to Appear in the Google Image Search Results
  • Copy Optimization: Headings Tags, Outgoing & Internal Links etc.
  • The Types of Backlinks
  • How to Create Content That Generates Links & Social Shares on Autopilot
  • The Shining Formula – Build Traffic, Backlinks & Valuable Relationships
  • Greyhat SEO, Tips and Tricks to boost rankings
  • Tools to track SEO progress.

Social Media Marketing (SEO)

  • Introduction to social media marketing
  • Facebook, twitter, Instagram, Quora, Linkedin, Pinterest etc. social media platform introduction.
  • How to set up profile. Design pages and write description
  • Brainstorming ideas to generate content for social network.
  • How to create content calender 
  • Content marketing Do’s and Dont’s
  • Case studies of different brands
  • Using right tool to publish on social media platforms.
  • Facebook groups, Facebook live managing mulitple pages.
  • Facebook, Instagram understanding insights and competition
  • Creating events, sharing with target audience.
  • All about hashtag,  followers, polls
  • Facebook ,twitter, pinterest features to increase website traffic
  • How to automate social media marketin

 

Copywriting

  • What Is Copywriting? (And Why It’s Your Secret Business & Career Building Tool)

  • Get more people to take action after reading your words

  • Compel your readers to click, buy or share
  • Create a persona, or avatar, for consistent, targeted tone of voice 
  • 317 power words to crank up your copy 
  • The secret to creating A winning plan
  • How to create great headlines – fast
  • B2C sales copywriting, AIDA in real-life

  • Business to Business B2B sales copywriting, with samples

  • How to write press release and get published

  • How to find bloggers and journalists in your field of interest

  • Case studies and everything you need to know.

Google Ads

  • Google Ads Introduction
  • How Google Ads works?
  • Examples of Google Ads
  • Setting up your Ads Account
  • Exploring the Interface
  • Finding the Best Keywords for your Business with Keyword Planner
  • Creating a Google Ads Search campaign
  • Selecting Audience ,choosing your Bid Settings, Creating an Ad Group and Adding Keywords
  • Managing your Campaign and Analytics
  • Creating a YouTube Ad with Google Ads
  • Understanding Negative Keywords In-Depth
  • Using Broad, Phrase and Exact Match With Your Negative Keywords

Google Remarketing Ads

  • The 5 Primary Forms Of Remarketing
  • Realizing The Benefits And Importance Of Remarketing
  • How To Create And Add Your Remarketing Tag
  • Creating Your First Remarketing Audience
  • Configuring Your Remarketing Campaign Settings
  • Understanding the basics of conversion tracking

Google Analytics

  • Why Google Analytics? 
  • Establish your property, How to install tracking ID
  • Different views, different needs
  • Custom report & Google Analytics demo
  • Important filter, How to navigate
  • Segments, Realtime Analytics , Audiences ,Acquisition, Behavior
  • Conversion & eCommerce
  • Campaign tagging, Set your goals
  • Goals, Conversion, Revenue
  • User management, Custom Alerts 

Facebook, Instagram Ads

  • Introduction to Facebook Ads 
  • Introduction to the Facebook Ads Manager
  • Setting up your Payment account for Ads
  • Defining your Target Audience
  • Level 1 – Creating the Ad Post boosting Your Post
  • Level 2 – Creating your Ad in the Ads Manager
  • Tips to get your Ad approved by Facebook
  • Analyzing the Results 

Facebook Retargeting

  • What is Facebook Retargeting and Why is Important
  • Creating a Facebook Pixel
  • Installing the Pixel in WordPress
  • Installing the Pixel in other websites (non-Wordpress)
  • Installing the Facebook Pixel on your Website.
  • Testing the Facebook Pixel
  • Creating your Audience with the Facebook Pixel
  • Facebook Pixel Advanced Audience Creation
  • Creating a Facebook Ad with the Pixel Audience
  • How to Optimize Your Audience Detailed Targeting on Facebook Ads

Youtube Ads

  • Getting Started with Youtube Ads
  • Creating and Publishing Bumper Ads
  • In-stream Ads on Youtube
  • Universal App Campaign
  • Earn money via Adsense

Youtube Marketing

  • Video Marketing Basics
  • Create the RIGHT Video for Your Brand
  • Come Up with a GREAT Video Idea 
  • How to optimize titles, description and keywords
  • Youtube platform management

Email Marketing

  • Easy Email Marketing Funnels 
  • Email Marketing Tools
  • Create a Lead Magnet
  • ACTION ITEM: Plan Your Lead Magnet
  • Add Opt-In Forms to Your Website
  • Segment and Tag Your Audience
  • Create Email Sequences
  • Write Better Email Subject Lines
  • Use Reports to Analyze Success
  • Case Studies

WordPress Development

  • Website Tools &  WordPress 
  • ACTION ITEM: Find an Inspirational Website
  • Choose Your Domain Name
  • Hosting and Installing WordPress
  • Navigating WordPress
  • Install a New Theme
  • Add a Static Home Page
  • Editing a Page & Change the Site Title
  • Add and Edit a Menu
  • Publishing Your Website
  • Writing a New Post & Organizing Your Blog
  • Adding a Video to Your Website
  • Customize the Sidebar, Site Icon
  • Make Your Website Responsive and Mobile Friendly
  • Customize the Footer Information
  • Find, Install, and Activate Plugins
  • Backing Up Your Website
  • Securing Your Site from Attackers
  • Make Your Site SEO Friendly
  • Make Your Website Faster
  • See Google Analytics in WordPress
  • Pretty Link Redirects and Link Shortener
  • SSL Certificates – Secure & Encrypt User Data
  • Secure Contact Forms, Email Marketing in WordPress
  • What Pages Do You Need?
  • Design a Home Page that Works 

Blogging

  • Choosing a Topic for Your Blog
  • Setting up your blog
  • Keyword research
  • Writing posts, creating pages
  • Getting content ideas
  • How to earn money via Adsense

Affiliate Marketing

  • Introduction to affiliate marketing
  • Amazon, comission junction and clickbank affiliate marketing
  • Keyword research
  • Picking Your Niches Based On ROI And Other Crucial Factors
  • Picking The Right Affiliate Program To Maximize The Conversions
  • How To Create Niche-Focused Conversion System
  • Current state of affiliate marketing industry
  • How to optimize systems.

Marketing Cognitive Biases

  • Introduction to Cognitive Biases 
  • The List & Lollapalooza Tendency
  • Scarcity
  • Reward & Punishment Tendency
  • Liking/Loving Tendency & Disliking/Hating Tendency
  • Contrast Misreaction Tewndency
  • Reciprocation Tendency
  • Inconsistency-Avoidance Tendency
  • Simple, Pain-Avoidance Psychological Denial
  • Excessive self regard tendency
  • Overoptimism Tendency
  • Social Proof
  • Curiosity Tendency 

Mobile App Marketing

  • A quick way to do App store marketing research ?
  • How to discover the estimate size of your market ?
  • Discover the best ways to promote your App ?
  • App installs via Facebook Ads
  • App installs via Google Ads
  • How to make money from your app ?
  • How to optimise your App store listing ?
  • Discover growth hacking techniques for App downloads
  • App analytics

How to start Ecommerce Store

  • How to sell on amazon, flipkart
  • How to start dropshipping
  • How to start selling via E-commerce website.
  • How to run ecom ads

 

Job, Freelancing, Entrepreneurship

  • How to earn money from digital marketing
  • How to find job in digital marketing
  • How to create resume
  • How to use digital marketing for your business
  • How to start blogging 

 

and much more……….

 

General Tips and Tricks

and much more……

 

Certifications

  • Aim The Target
  • Google certificates
  • Facebook certificate
  • Hubspot certificates

 

Project Management

  • How to manage digital marketing projects
  • How to manage multiple clients
  • How to deploy resources for marketing channels

TESTIMONIALS

What Our Students Say

The part on google my business helped me a lot. I was able to list my father’s store on Google. After 1 month my father started receiving leads and generating higher sales which was unbelievable. Thanks to AimtheTarget. I am planing to enroll in more advance course of theirs on affiliate marketing.

Definitely worth every penny.

Shristi Parmar

An in-depth and well organised study of digital marketing. The instructor has done a great job of identifying and explaining key concepts in detail so that both beginners, intermediate & advanced users can find value in this course.

Ecommerce section is one of the best part of the course. I have started my own Online E-Commerce store. AimtheTarget was the best decision I have made for myself.

Harshvardhan Singh

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